About Harvest

We unearth the stories behind your food
to inform, entertain, and connect you to what’s on your plate.

About Harvest is a for profit social enterprise using media in formats dedicated to informing, educating and celebrating agricultural history, development, and food.

We make short and long form programs, documentaries, commercials and PSA’s that unearth the history, science, and relevance of modern agricultural crops that are grown and harvested in the United States and around the world. The company earns revenue through direct commissioning of documentary films, public service announcements, websites and broadcast productions, as well as direct sales of DVDs, curriculum tools, merchandise, events tickets and publications from its website(s) and fulfillment centers.

Nancy O’Mallon is CEO and President of About Harvest and a New Jersey native. Dedicated to the telling of stories about food, OʼMallon has written and produced documentaries about two important New Jersey crops, blueberries and cranberries.

Completed in 2007, The Mighty Humble Blueberry screened and won awards at national and international film festivals. December 2009 the film was selected as a National Resource for USDAʼs Agriculture in the Classroom, a national program that helps students Pre K through 12th grade become agriculturally literate.Completed in 2008, New Jerseyʼs Red October screened and won awards at national film festivals and aired on Public Television Stations in New Jersey, Pennsylvania and Delaware.

Testimonials:

Mighty Humble Blueberry DVD Front Cover

“O’Mallon’s film will go a long way towards increasing our knowledge about blueberry farming, in an informative and entertaining treatment of this subject.”

-Leslie Burger, Past President, American Library Association

The Mighty Humble Blueberry DVD Back Cover

“A fascinating story about the blueberry. The film offers the perfect platform for discussing not only the history of fruit production, but also the importance of women in agriculture and their contributions to modern agriculture. The film can be shown in short segments for easier classroom viewing. Definitely one of the best blueberry resources available.”

-National Resource Directory, Agriculture In The Classroom

“Nancy O’Mallon is a master at capturing both the history and the art of agriculture. Her documentary titled The Mighty Humble Blueberry has been enthusiastically received by our blueberry growers and serves us well in showing both the historical significance of our industry, while at the same time creating a greater appreciation among viewers of what it takes to bring blueberries to their table.”

-Mark Villata, Executive Director, U.S. Highbush Blueberry Council.

New Jersey's Red October DVD Front Cover

“Through a series of poignant tales, witty anecdotes, and inspiring lessons as told by fathers, sons, and daughters, the film’s main focus is on the evolution of cranberry-harvesting technology. Black-and-white archival footage brings to life the arduous early method of using pronged scoops to separate the berries from the vines by hand, as well as the first mechanical innovations.

But the most breathtaking cinematography is reserved for the modern method of water harvesting, first introduced in 1961. Stunning seas of floating cranberries atop acres of flooded land await harvest by rotary machines often built by the farmers themselves. The film is truly a portrait of contemporary farming at its ideal, and you’ll never look at a jar of cranberry relish without reverence again.”

- Culinate, 2009

New Jersey's Red October DVD Back Cover

“It has been a privilege for the American Cranberry Growers Association to work with someone with Nancy O’Mallon’s talents and abilities to help us share our story.  Nancy’s love of agriculture, her talent for communicating through film, and her seemingly endless energy has resulted in an informative and enjoyable short documentary of the highest quality.

NEW JERSEY’S RED OCTOBER will be a tool that we will use for years to come as a means to share with the public about the history, people, science, and farming methods behind our state’s cranberry industry.  NJN Public Television’s desire and willingness to broadcast our documentary throughout New Jersey is a clear demonstration that other professionals in her industry hold Nancy’s work in high regard.”

-Shawn Cutts, American Cranberry Growers Association

Thank you card from NJ 4th Grader

Dear Mrs. O’Mallon,

“Thank you for coming to our class to talk about blueberries. In my research I learned a lot of things about this fruit. I already knew that they are good for your health and are used for medicine. I also learned that blueberries help to prevent cancer, heart disease, and stroke. They have a lot of vitamins like C, E, and beta-carotene. These vitamins help our health. I thought it was interesting. The biggest, best and sweetest berries come from New Jersey. It is always better to eat them fresh or you can freeze them. I like blueberries a lot. I hope you come to our school again.”

- Marco T., New Jersey Fourth Grade Student

“During my time as the director of the Whitesbog Preservation Trust, I was given the honor to work with Nancy O’Mallon, Filmmaker.  We shared the need and uncompromising passion for the story of a little blue berry – growing quietly in New Jersey’s Pinelands.  While my passion was to tell the story on a local level to preserve regional history – Nancy wanted to share the story with the world!  Her meticulous observation of facts, review of the historic record and face-to-face interviews with blueberry lore’s principals never wavered – even as doors were sometimes less than open.”

-Theresa E. Jacks, Manager of Advancement and Special Initiatives, Council of New Jersey Grantmakers

Got Feedback?

Send us your questions and comments concerning About Harvest to Info@aboutharvest.com or call us at 201-777-0175 we would love to hear from you.  If you have any comments or suggestions, we’d like to hear those as well!

Follow About Harvest on Twitter @aboutharvest for updated food and agricultural news and commentary.